Selling a home is not always an easy task. It depends on the state of the market, the country’s economy, the labor market, the market confidence index, the economic outlook announced by the major national and international organizations, among many other factors…
After the real estate crisis of 2007 to 2015, a “realism effect” has been installed in our market, says Toni Expósito, general manager of the Comprarcasa network, which makes us much more cautious when buying.
Faced with this market situation, the experts at Comprarcasa recommend to all people interested in selling a property a series of tips to do so quickly and efficiently.
Setting the right market price is crucial when selling a home. To do this, we must look at and pay all our attention to the prices and characteristics of the homes in the area. “Making a mistake in this first phase will lead us to lose a high number of calls and visits in the first weeks, which are key to the sale of a home,” says Expósito.
An adequate market study and exhaustive knowledge of the area will lead us to place our property in the necessary position to achieve its sale without having to resort to successive price reductions.
The Internet offers us countless opportunities to show our home to a large number of potential buyers. “But be careful, let’s not let everyone who calls interested in seeing the house enter the house,” warns the general director of Comprarcasa. “Curious people will call, people who are already thinking about putting their house up for sale, and intermediaries of all kinds.” The receipt of calls after the publication of the advertisement is decisive when it comes to detecting the real interest of the potential buyer, as well as their economic and financial possibilities to acquire the property.
We must make an attractive description of our home, so that it attracts potential buyers, but “without falling into exaggerations that can create false expectations”, recommends the expert from Comprarcasa. This will only lead us to generate useless visits, which will waste everyone’s time and money.
It is highly recommended to have a professional photographer specialized in the real estate sector who will know perfectly how to show the greatest qualities of the home, choose the most appropriate light, the clearest spaces and find the most attractive angle to stand out in an ocean of advertisements.
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